Welcome to Max Merchandising!

We fulfill all of your merchandising and promotional needs, for anything from a corporate trade show to a private party to a live performance event. Whether you need thousands of low-cost promotional items, or one special gift for a major client, we treat every project with the highest attention to detail.


Max Merchandising began as a boutique merchandiser for Broadway and touring theatrical productions when it was originally formed to handle the merchandise for the Broadway musical RENT. In 2002, Randi Grossman purchased and renamed the company, and grew the business to include some of the most successful plays and musicals in recent years. In 2007, Max Merchandising expanded to provide services for a wide range of corporate clients and events. We were exclusive merchandiser for Pope Benedict XVI's visit to New York City in 2008, the annual World Science Festival, and Ai Weiwei’s Circle of Animals exhibit in Central Park (2011). We have worked with many of the most respected brands and companies in the U.S., including Bloomingdales; Dr. Seuss; DreamWorks Animation; MGM; The Breast Cancer Research Foundation; Columbia University; the Rolling Stones; and NYC & Co.

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241 West 37th Street, Suite 724, New York, NY 10018 (212) 692-9307 © 2021 Max Merchandising